Nearly half (48%) of Gen Z would be more likely to choose an apprenticeship over university, according to a new survey of 2,000 young people aged 13-28. The research was conducted by housebuilder Barratt Redrow, and asked about their attitudes towards apprenticeships, university and careers in the skilled trades.
Interest in apprenticeships is being driven by a desire for hands-on work (40%), and the opportunity to earn from day one (37%).
Skilled trades are also increasingly being seen as aspirational, with 46% of respondents saying they view them as the most desirable career path.
Good pay (46%), work-life balance (35%), taking pride in their work (30%) and job security (24%) are Gen Z’s top career priorities.
Some 58% of those surveyed said they are watching trade, DIY and building content on social media platforms such as TikTok, highlighting the growing visibility of skilled careers online. Chris Bailey, Group Skills Development Manager at Barratt Redrow, said: “When young people watch someone their own age learning a trade, solving problems and taking pride in the results, it suddenly becomes real and relatable. Seeing that journey helps them imagine their own.”
Reflecting this demand, Barratt Redrow recently announced 207 new apprenticeship vacancies, offering young people the chance to earn while they learn and progress their careers.