Charcon becomes Bradstone
Holcim UK has announced a major brand transformation within its UK landscaping division. Charcon, the group’s long-standing commercial hard landscaping brand, will be fully integrated into Bradstone, creating a single offer for public and private sector markets.
The rebrand means a clearer, more accessible route to a complete range of hard landscaping products, the company says, from robust paving and kerbs to sustainable drainage solutions. Bradstone, a well-established brand in domestic landscaping, now incorporates Charcon’s expertise in public realm and infrastructure projects.
Neil Bills, Holcim UK’s Director of Landscaping Products, said: “Charcon has a proud history and technical depth in the commercial sector. We’re... bringing it under the Bradstone name; a stronger, more recognisable brand which reflects the full breadth of our landscaping expertise.”
All existing Charcon products will remain available within the Bradstone portfolio to ensure zero disruption.